When Vodafone announced the global launch of 3G services across 13 countries Vodafone's Chief Executive, Arun Sarin, described the event as "an important day for Vodafone and the start of a new era in mobile communications."

DV4 played a key role in helping Vodafone to handle a large volume of content in the weeks and months leading up to the 3G launch, and on an ongoing basis since then to over 20 countries.

DV4 receives entertainment videos in various source formats and prepares the encoded files for delivery to Vodafone companies around the world. All content is pre-processed to maximise quality on mobile devices and then encoded according to the Vodafone's requirements using our customised batch encoding systems.

Our IVAM (Intelligent Video Asset Management) system, helps in the management of the process and allows Vodafone to preview incoming content online prior to encoding with various combinations of MPEG-4, H.264, AAC, AMR, 3GP, Forward Lock and Real Media.

In winning this business, DV4 proved the quality difference that we could achieve along with an unrivalled knowledge of mobile codecs and technology and an ability to "get the job done".

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