Although operating their own website since the late 1990s and tweaking it over the years, in 2010 Dublin People took a view that it was no longer fit for purpose. The content of the website was cluttered and it was difficult to navigate on numerous levels. More seriously, it did not allow users ease of access when it came to booking or placing an advertisement – the lifeblood of the business.
The DV4 proposal offered great value for money, taking account of all the features on offer, including CMS, banner ad management and a classified advertising system that allowed users to place their ad in a relevant category and pay online via credit card.
From an editorial perspective, we needed a highly functional site to support the online publication of news stories and features from our three weekly editions. We also had to build a site that could host digital editions of the actual papers, showing complete content on a page-for-page basis.
The major challenge for all publishers in the digital media age is to generate revenue from a website by offering readers and advertisers added value (without cannibalising their core business). Since going live with the new site at the beginning of September, initial revenues from banner advertising have been extremely encouraging and bode well for the future.
Dv4 are delighted in delivering a CMS solution that integrated well into existing workflows, offers degrees of automation, is simple to use and that was delivered on time and on budget.
The team at DV4 had a complete understanding of our vision for the site and were able to overcome all of the challenges we put before them. I would have no hesitation in recommending the services of DV4 to any company looking for professional web design and support services.