DV4, 64-65 Great Strand Street, Dublin 1, Ireland
T: + 353 1 874 7442 • F: + 353 1 874 7443
"It was DV4’s expertise and creative input that brought the project to life. An effective method for creating and downloading Point Of Sale posters called 'shelf talkers' was developed by DV4 and the beauty of the system is its simplicity and 24 hour access. As we’re always looking at ways to ensure our retailers are a step ahead of the game, I’m confident that Gala will be working with DV4 in the future."
Head of IT Gala Retail
Digital Services for Gala
Project Category: Web, Interactive
DV4, has completed a suite of interactive digital services for Gala, the convenience store retailer which has over 300 outlets nationwide.
Firstly, we designed a significant new website and extranet for Gala. The contemporary website, www.gala.ie, features information about the company and reflects Gala’s new branding proposition, which has been implemented to mark the fact that the company is celebrating ten years in business this year.
The Gala website also includes an extranet, which offers a host of useful online resources such as interactive video presentations, print applications, recipes and market information which can assist Gala management and retailers in their day to day marketing and sales activities.
Secondly, DV4 built an innovative print application which allows individual Gala retailers to print out customised pricing and promotional labels from pre-designed templates. This tool has resulted in significantly faster and more cost-effective printing solutions for the company.
Thirdly, an interactive presentation tool combines video, audio, high resolution graphics and a modular navigation interface which assists Gala in the recruitment of new franchisees for their expanding nationwide network of retailers.
Finally, DV4 has completed work on an interactive cook book with fantastic images and recipes for the Gala extranet and we have also been asked to provide ongoing website support over the next 12 months to assist with the continued growth of the company as well as look at further exciting projects.